Same Work. Different Price. Here’s Why.
Two everyday CEOs navigating business decisions in a world that’s anything but predictable.
Why We Could Charge $330/Hour for the Same Exact Work
Why can the same exact work command completely different prices — depending on who’s presenting it?
In this episode of CEO’s Grind, Jay Silva and Wesley Rosenberg unpack a real consulting story that exposes a hard truth most operators don’t want to face.
Nearly eight years ago, a consulting firm billed $330 per hour for Jay’s time.
Doing similar work today under his own name — that rate has never been charged.
So what changed?
- The skill didn’t.
- The responsibility didn’t.
- The results didn’t.
The only thing that changed was packaging.
This episode breaks down:
- Why brands get paid more than individuals for the same work
- How perceived risk — not talent — controls pricing
- Why clients pay for certainty, not effort
- Where operators quietly underprice themselves
- How “packaging” actually works in real businesses (no buzzwords, no theory)
This isn’t about hype or motivation.
It’s about understanding why good operators stay underpaid when their value isn’t protected by a banner.
If you’ve ever felt like your work is worth more than what the market is paying — this conversation will hit close to home.
CEO’s Grind is where real operators talk honestly about leadership, pricing, operations, and building businesses that last.
“There is no unique department”. Wes said… during his 2 maybe 5 minute monologue…
“What do you do when you do not have enough work for everyone to do their job”
So Wes was really comfortable being “bossy” in the plumbing department (which Wes is a master plumber), but doesn’t it seem as if Wes took his foot off the gas when it came to a difrferent department?
Answer: “Wes was afraid, and he did not want to lose that talent”
If you wer starting up today .. Jay’s question was not the best one.. Strategy is everything.